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Creating COVID Campaigns Part II

Creating COVID Campaigns II

Fri., Sep. 23, 2022 - Fri., Sep. 30, 2022
Take Action Against COVID

We’re producing the COVID-19 public service announcements and campaigns that the Saskatchewan government won’t.

Creative and clever folks still concerned about COVID-19: please report to the front desk!

The Saskatchewan government, like many in North America, is pretending that the COVID pandemic is over. Not only have they have removed public health measures, they have removed much of our ability to “manage our own risk.” There is little fanfare or encouragement to get vaccines when they are available, particularly for kids. Our healthcare system is under severe strain with medical staff sick, burnt out and departing.

In the midst of this, public service announcements regarding COVID are nonexistent. There are no campaigns to let us know that COVID is still a real threat, that people should take every precaution to make sure that they don’t get sick or transmit the virus, and that Long COVID will be a disabling event for thousands in our province in the near term future. And there is almost total silence in the media.

We are on the cusp of another wave of mass infection, as kids and grownups have returned to school with no mandatory COVID protections.

It’s time to end the normalizing of a high plateau of COVID death and injury, because Scott Moe and the Saskatchewan government just want to “move on.”

Let’s work together to create some clever and visual campaigns and put public service announcements out there, reminding people of their power to protect themselves and others.

Here are two campaigns that we produced in the “pilot round” of our graphic design jam:

How it works

In the Facebook event, use the Discussion tab in the event to contribute ideas, text, graphics, and/or visual art. Admins and volunteers with Take Action Against COVID who are graphic designers will help evolve good ideas into refined campaigns.

There are, when you boil it down, two kinds of “PSAs” (public service announcements). One kind is “politically critical,” that talks about where the blame lies, how incompetent the government is at handling the pandemic, and so on.

There is definitely a need for these kinds of campaigns, but there is also an urgent need for “aspirational” campaigns that sidesteps political debate / defensiveness, and gets people thinking about the reality of COVID and keeping our communities, families, workplaces, schools and selves safe, by appealing to positive visions of “what we could be and do together.” Let’s make space for both kinds of campaigns.

If you know of COVID campaigns, particularly oneCreative and clever folks still concerned about COVID-19: please report to the front desk!s that might inspire people and generate ideas, please post them in the discussion of the event with the tag #inspiration.


We have a few social media channels we can distribute these campaigns through, and an advertising budget. We’d like to credit these collectively created campaigns “Take Action Against COVID,” and (as appropriate), somewhere in the text, point people to our website’s campaigns and resources pages (and/or other critical and usable online resources about COVID as well).

We have the ability to distribute these online, but we have the ability to make posters of artwork as well.

Are you ready? The government may ignore COVID, but let’s make sure that people of Saskatchewan— and in other locales where governments are eager to pretend COVID isn’t real— don’t go sleepwalking after them.

Visit the event on Facebook here